Online Marketing, SEO, & Web Design Blog

This guide will show you how to link your Google AdWords account with Google Analytics so that you can look at important data to better understand how your AdWords campaign is performing. If you are not seeing AdWords data in Analytics this guide is for you.

AdWords provides you with how many clicks, impressions, and other data telling you how your keywords and campaign is performing. However, by integrating with Google Analytics you will be able to drill down to the keyword level to get data such as: time on site, page views, and bounce rate. This will help you determine which keywords are performing so you can allocate more of your budget towards those that are profitable.

Ready to dive in? Read on! (more…)

One of the first and most basic steps when developing and designing a new website is picking its color scheme. While this can be fun at first it quickly becomes one of the most challenging aspects of your new website – after all, your website represents your entire company.

The colors of a website convey the overall mood and general feel of a website. That being said, it’s critical to pick colors that represent your company’s image. While you may forget what a color wheel is and your entire semester of Art 101, creating a color scheme for your website is simple. Click to the right to view this article! (more…)