Lets face it, most small and even large businesses simply do not have the funds to use advanced Analytics software such as Omniture or WebTrends. However, with Google Analytics, these companies gain access to a very powerful tool for free. Although this is great, many users quickly find that because it’s so powerful, it’s not as easy to learn and use as one may think.
One of the problems that many e-business owners run into is tracking Microsoft Adcenter and Yahoo search marketing visits in Goggle Analytics.
The good news is that you can use Google Analytics to track paid search for Adwords campaigns because Adwords automatically tags keywords. Unfortunately, Yahoo and Mircosoft do not automatically tag paid keywords. While the process is not ‘automatic’ it is fairly simple… at least in theory. (more…)
Some good news over the past week! Google has finally rolled out image ads for paid search for all users. This is great news for all e-commerce companies, as they now can opt to show images and prices of their products right in the Google paid-listings. As I said in the previous post, these images will show when a user clicks on the “Show products from advertiser” link under the display URL.
To set up this feature in your Google Adwords account you first must have a Google Base account and have all of your products uploaded into it. If you already have everything in Google Base set up, then the rest is easy.
Simply go to the campaign your want to display images for and then click on the settings tab. From here scroll to “Networks, devices and extensions” and then go to “Ad extensions” -> Edit.
Click the Ad Extensions "Edit" link
Now, enter your Google Merchant Center account number and away you go!
I found it incredibly easy to link the accounts and start showing the image ads in the search results. It take about 30 minutes to be fully up and running, but it is worth the wait.
A new year to many people means a fresh start in their lives, careers, and relationships. In the coming year I hope that everyone achieves their planned goals and maybe even succeeds in a few new year’s resolutions.
Small and large businesses also look at the new year to develop goals, marketing objects, budgets, and more in hopes of increasing business and generating more revenue. In this day and age, more companies will look online to meet these goals, and if this trend continues, more businesses will start advertising online in 2010 then ever before. If you or someone that you know is looking to start up a new paid search marketing campaign or revamp an existing campaign please take a look at what I believe are the 4 top level tips to remember about paid search. (more…)
