5 Simple Reasons Your Ads Are Not Showing
It happens more than you think – and no you are not alone – when creating a new campaign or adding new keywords, ads or even landing pages your ads may not appear right away. However, before you start lobbing emails and phone calls into Google support understand that there is a review process for new campaigns. The review process can take up to a few days, however while you are waiting make sure that it is not your fault your ads are not appearing.
Here are a few reasons that may effect your ads:
1) Campaign, Keyword, Ad – Paused
Yes it happens to everyone (including the pros) – make sure that everything is running correctly and not paused. It is easy to forget about this simple aspect espsically if you are in the interface making changes to your account.
2)Budget Issues
Yet another simple fix. Make sure that you have set your daily or monthly budget for your campaigns. This happens alot if you are using the Google Adwords Editor to create and manage your campaigns. Also make sure that your keyword bids are not higher than your daily budget.
3)Disapproved Ads / Keywords
To make the web a much more user friendly place for you and I, Google does not allow you to bid on certain keywords or place certain words in your ads. Most of these have to do with particular keywords that are prohibited, for a full list take a look here.
Ads can also be disapproved if you use similar prohibited terms or copyrighted phrases. Make sure to double check everything before you launch your campaign.
4)Low Search Volume
While it is always a good idea to bid on long tail keywords that you competitors are not biddng on, Google will not let you bid on terms that receive very very low search traffic. If this is the case you will be notified in the Google Adwords interface in the status column that your ads are receiving ”Low Search Volume.” While this is sometimes disappointing – Google can not make people search for certain phrases.
5) Billing
This is yet another simple fix – make sure that you have added your credit card information and that Google has verified your card and billing address. And to answer your question – unlike everything else Google does, Adwords does cost money. (Now you know why your gmail account is free!)
Remember, most of the time your ads are not showing because of the review process. But it is always a good idea to double check that it is not your fault.
