With more and more companies starting paid search campaigns everyday, as well as more emphasis placed on SEO, many question whether it is worth it or not to bid on branded keywords. From a per-cost standpoint, it seems very cut and dry – people searching for your branded term are going to click on your organic link, so why give them a choice to click on a paid link? However, this high level outlook is not as accurate as it may seem. (more…)
Lets face it, most small and even large businesses simply do not have the funds to use advanced Analytics software such as Omniture or WebTrends. However, with Google Analytics, these companies gain access to a very powerful tool for free. Although this is great, many users quickly find that because it’s so powerful, it’s not as easy to learn and use as one may think.
One of the problems that many e-business owners run into is tracking Microsoft Adcenter and Yahoo search marketing visits in Goggle Analytics.
The good news is that you can use Google Analytics to track paid search for Adwords campaigns because Adwords automatically tags keywords. Unfortunately, Yahoo and Mircosoft do not automatically tag paid keywords. While the process is not ‘automatic’ it is fairly simple… at least in theory. (more…)
A new year to many people means a fresh start in their lives, careers, and relationships. In the coming year I hope that everyone achieves their planned goals and maybe even succeeds in a few new year’s resolutions.
Small and large businesses also look at the new year to develop goals, marketing objects, budgets, and more in hopes of increasing business and generating more revenue. In this day and age, more companies will look online to meet these goals, and if this trend continues, more businesses will start advertising online in 2010 then ever before. If you or someone that you know is looking to start up a new paid search marketing campaign or revamp an existing campaign please take a look at what I believe are the 4 top level tips to remember about paid search. (more…)
Well, for those of you who are developers out there, you may have noticed that if you’re using FireBug 1.4.5 , you may be getting a JavaScript error caused by in ga.js. ga.js is the JavaScript file that Google Analytics uses to allow developers to track traffic/usage statistics for their website, but recently FireBug in FireFox has been producing an error for developers everywhere.
Continue reading for screen-shots and some more details! (more…)
