Some good news over the past week! Google has finally rolled out image ads for paid search for all users. This is great news for all e-commerce companies, as they now can opt to show images and prices of their products right in the Google paid-listings. As I said in the previous post, these images will show when a user clicks on the “Show products from advertiser” link under the display URL.
To set up this feature in your Google Adwords account you first must have a Google Base account and have all of your products uploaded into it. If you already have everything in Google Base set up, then the rest is easy.
Simply go to the campaign your want to display images for and then click on the settings tab. From here scroll to “Networks, devices and extensions” and then go to “Ad extensions” -> Edit.
Click the Ad Extensions "Edit" link
Now, enter your Google Merchant Center account number and away you go!
I found it incredibly easy to link the accounts and start showing the image ads in the search results. It take about 30 minutes to be fully up and running, but it is worth the wait.
A new year to many people means a fresh start in their lives, careers, and relationships. In the coming year I hope that everyone achieves their planned goals and maybe even succeeds in a few new year’s resolutions.
Small and large businesses also look at the new year to develop goals, marketing objects, budgets, and more in hopes of increasing business and generating more revenue. In this day and age, more companies will look online to meet these goals, and if this trend continues, more businesses will start advertising online in 2010 then ever before. If you or someone that you know is looking to start up a new paid search marketing campaign or revamp an existing campaign please take a look at what I believe are the 4 top level tips to remember about paid search. (more…)
Well, for those of you who are developers out there, you may have noticed that if you’re using FireBug 1.4.5 , you may be getting a JavaScript error caused by in ga.js. ga.js is the JavaScript file that Google Analytics uses to allow developers to track traffic/usage statistics for their website, but recently FireBug in FireFox has been producing an error for developers everywhere.
Continue reading for screen-shots and some more details! (more…)
Marketing your website properly is just as important (if not more important) as having a properly designed and developed website. In today’s digital world, having a website that works to increase revenue and sales is crucial, especially in a time where a nonexistent (or outdated) website could cost your company hundreds, thousands, or tens of thousands of dollars in lost sales.
Here’s 10 quick tips for marketing your website effectively…
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Over the course of this month Google has slowly released image ads for some of their paid search advertisers. This will become a great feature for any e-commerce advertiser that wishes to display some of there top selling items along with their prices. For an example, try searching for “hard drives” into Google. As seen below one of the top advertisers has the option for searchers to click below their display URL to “show products from this advertiser”.
While this is good news for the few who have it now, it will be interesting to see how it plays out once everyone gets their hands on it. From current reports, Google claims that advertisers with images displays are getting a much higher click through rate and conversion rate. Yahoo has tested this option out with their paid search ads and have claimed to see click throughs go up as much as 20%.
This makes sense now, but what will happen once all of the advertisers get their hands on it?
I had a chance to talk with a Google Adwords rep and he seemed to think once it rolls out paid search ads with images will require no additional cost. If this information is correct, then once everyone has the image ads then the click through rates will go back to standard levels.
I am a bit skepical now of how image ads will play out in the future, but I am excited to see how Google and Yahoo are constantly updating to make their systems more robust.
