Earlier this week Google announced several new features available in Google Analytics. These features are part of Google’s plan to become more of a enterprise class analytics package.
I like the new features that Google is releasing for analytics. This just another step closer to becoming a more all inclusive package that both small and large companies can use. The new Analytics Intelligence feature will be very helpful in identifying significant changes to websites. While we will all have to wait to see how well it works, it is another great feature in an already solid and free web analytics package.
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This guide will show you how to link your Google AdWords account with Google Analytics so that you can look at important data to better understand how your AdWords campaign is performing. If you are not seeing AdWords data in Analytics this guide is for you.
AdWords provides you with how many clicks, impressions, and other data telling you how your keywords and campaign is performing. However, by integrating with Google Analytics you will be able to drill down to the keyword level to get data such as: time on site, page views, and bounce rate. This will help you determine which keywords are performing so you can allocate more of your budget towards those that are profitable.
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One of the first and most basic steps when developing and designing a new website is picking its color scheme. While this can be fun at first it quickly becomes one of the most challenging aspects of your new website – after all, your website represents your entire company.
The colors of a website convey the overall mood and general feel of a website. That being said, it’s critical to pick colors that represent your company’s image. While you may forget what a color wheel is and your entire semester of Art 101, creating a color scheme for your website is simple. Click to the right to view this article! (more…)
