Should you Bid on Branded Keywords?
With more and more companies starting paid search campaigns everyday, as well as more emphasis placed on SEO, many question whether it is worth it or not to bid on branded keywords. From a per-cost standpoint, it seems very cut and dry – people searching for your branded term are going to click on your organic link, so why give them a choice to click on a paid link? However, this high level outlook is not as accurate as it may seem. (more…)
