Lets face it, most small and even large businesses simply do not have the funds to use advanced Analytics software such as Omniture or WebTrends. However, with Google Analytics, these companies gain access to a very powerful tool for free. Although this is great, many users quickly find that because it’s so powerful, it’s not as easy to learn and use as one may think.
One of the problems that many e-business owners run into is tracking Microsoft Adcenter and Yahoo search marketing visits in Goggle Analytics.
The good news is that you can use Google Analytics to track paid search for Adwords campaigns because Adwords automatically tags keywords. Unfortunately, Yahoo and Mircosoft do not automatically tag paid keywords. While the process is not ‘automatic’ it is fairly simple… at least in theory. (more…)
Well, for those of you who are developers out there, you may have noticed that if you’re using FireBug 1.4.5 , you may be getting a JavaScript error caused by in ga.js. ga.js is the JavaScript file that Google Analytics uses to allow developers to track traffic/usage statistics for their website, but recently FireBug in FireFox has been producing an error for developers everywhere.
Continue reading for screen-shots and some more details! (more…)
This guide will show you how to link your Google AdWords account with Google Analytics so that you can look at important data to better understand how your AdWords campaign is performing. If you are not seeing AdWords data in Analytics this guide is for you.
AdWords provides you with how many clicks, impressions, and other data telling you how your keywords and campaign is performing. However, by integrating with Google Analytics you will be able to drill down to the keyword level to get data such as: time on site, page views, and bounce rate. This will help you determine which keywords are performing so you can allocate more of your budget towards those that are profitable.
Ready to dive in? Read on! (more…)
